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• #Frederic fekkai soho how to

So, now it's all about getting that self-care in a completely safe environment."

"It's all about what we're doing to make our customers and staff have safe experiences. "How we used to measure luxury standards from a customer service perspective has completely changed because those amenities that people considered 'luxury' are second priority," states Patrick Coombs, Director of Education and Retail Salons. "We get rated by our clients as they leave and we're getting five stars every time because customers are feeling safe," states our Vice President of Salons, Kimberly Callet, of our flagship salon that was opened back in January 2007.Ĭustomers today are more informed than ever and they already know what safety protocols should be in place, as well as those that will make them feel their most comfortable. We are taking a slew of precautions (we'll get to every detail later), but we just renovated the space to give you some eye candy and Instagram-perfect spots that will make your next visit an amazing luxury experience, with memories and healthy, shiny hair that will last long after. Not only do we get to reconnect with our loyal customers and become a new hair destination for those who are just learning about the FEKKAI brand, but our stylists are back practicing their craft and infusing magic into your hair. That's why we're so thrilled that our FEKKAI SoHo salon has reopened. The beautifying services we may have taken for granted just a few months ago now mean to us than ever -as momentary respites of self-care rituals, a chance to check in with trusted experts about ways to address our beauty concerns, and a time to interact with people who make us feel good and look better, albeit safely. Salons are some of our favorite places in the world to visit and stylists, some of our favorite people.

#Frederic fekkai soho how to

Frederic says that he gets ideas on how to manage the brand's image from watching houses like Louis Vuitton, Chanel and companies like the Four Seasons. He recently partnered with high-end jeweler H. His goal is to have that name be a household one and he thinks achieving that will be possible in part by branching out from the beauty and hair care category. Frederic Fekkai is still very involved with brand image, marketing and operations of the company that bears his name. One factor that is hard to quantify but can make all the difference in the continued strength of the brand is continued participation by the designer/creative force. The trick is maintaining brand image which itself is one of the most valuable assets of any fashion or beauty house right now. If the lifestyle is new, purchase a piece of the establishment. Familiarity with the brand name and image is leverage to tap these customers hungry not just for actual but also perceived luxury.

Where's the value? For Warnaco, owning the Calvin Klein name has allowed them to tap into new international markets particularly those in Eastern Europe.Įntering new markets in Asia, Europe and the Middle East is made easier when the name brand that you are selling is a known-entity, even when the retailer or manufacturer itself is new to the region. Public companies like Warnaco and Phillips Van Heusen are also acquiring high-profile names for licensing.

His least favorite part of the business: "to deal with the day to day operation and the human resources."Ĭatterton isn't the only private equity firm finding value in brand name beauty and fashion names right now: Permira acquired Valentino,Harvey Weinstein and Hilco acquired Halston and Dubai-based Istithmar recently made a $825m bid for Barneys from Jones Apparel.

Fekkai admits that the creative side of design and brand management are what keep him interested in the business. Fekkai says that Catterton was one of many firmsthat approached him and that the firm's marketing, public relations team and distribution channels have made them a great investor.